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Here is a short introduction into SEO
and what it means for your web site. .
What is website SEO?
Search engine optimisation (SEO) is the process of improving the volume and quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results. Typically, the earlier a site appears in the search results list,
the more visitors it will receive from the search engine. SEO may target different
kinds of search, including image search, local search, and industry-specific vertical
search engines. As an Internet marketing strategy, SEO considers how search engines
work and what people search for. Optimising a website primarily involves editing
its content and HTML coding to both increase its relevance to specific keywords and
to remove barriers to the indexing activities of search engines. The acronym "SEO"
can also refer to "search engine optimizers," a term adopted by an industry of consultants
who carry out optimisation projects on behalf of clients, and by employees who perform
SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service
or as a part of a broader marketing campaign. Because effective SEO may require changes
to the HTML source code of a site, SEO tactics may be incorporated into web site
development and design. The term "search engine friendly" may be used to describe
web site designs, menus, content management systems and shopping carts that are easy
to optimise. Another class of techniques, known as black hat SEO or Spam dexing,
use methods such as link farms and keyword stuffing that degrade both the relevance
of search results and the user-experience of search engines. Search engines look
for sites that employ these techniques in order to remove them from their indices.
Source = wikipedia
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How to Promote your website
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Why you need a website
With 17p in every pound now being spent over the internet NOW really is the time
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Read this
article on all the reasons you need a website for your business.
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