Promote your web site

Once you have your cheap affordable web site you need to promote it to get better rankings with the search engines. Just because your web site is a budget web site does not mean I cannot rank good with search engines.

How can you get more visitors to your web site? What can you do to stimulate traffic? Here's a checklist of some items you need to consider. Many of these you are probably doing already; others you meant to do and forgot about; still others you've never heard of. Of course a great deal has been written about this. You'll find links to thousands of articles on site promotion on the Internet. While we're not breaking any new ground here, we've tried to summarize some of the most important techniques to promote your web site.

 

Search Engine Strategies

Perhaps the most important and inexpensive strategy is have your website ranking high for your preferred words on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot called spiders to index the content on your webpage, so let's begin with steps to prepare your website for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your website is about.

 

Write a Page Title

This step we have already done for your website

Write a descriptive title for each website page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title will appear hyper linked on the search engines when your website is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the tags, in this format: . (It also shows on the blue bar at the top of your web browser.) Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that's what people will be searching for, don't just use your company name "Acme Ammunition, Inc." use "Silver and Platinum Bullets -- Acme Ammunition, Inc." The words people are most likely to search on should appear first in the title (called "keyword prominence"). Remember, this title is nearly your entire identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.

 

Promote Your Local Business on the Internet

These days many people search for local businesses on the Internet. To make sure they find your website include on every page of your website the street address, zip code, phone number, and the five or 10 other local community place names your business serves. If you can, include place names in the title tag, too. When you seek links to your site (see below), a local business should get links from local businesses with place names in the communities you serve and complementary businesses in your industry nationwide.

 

Submit Your Webpage URL to Search Engines

We have already submitted your website to all the major search engines,

Next, submit your homepage URL to the important Web search engines that robotically index the Web. Look for a link on the search engine for "Add Your URL." In the US, the most used search engines are: Google, Yahoo, MSN, AOL Search, and Ask.com. Some of these feed search content to the other main search engines and portal sites. For Europe and other areas you'll want to submit to regional search engines. It's a waste of money to pay someone to submit your site to hundreds of search engines. Avoid registering with FFA (Free For All pages) and other link farms. They don't work well, bring you lots of spam e-mails, and could cause you to be penalized by the search engines. We'll talk about submitting to directories under "Linking Strategies" below. If your page is already indexed by a search engine, don't re-submit it unless you've made significant changes; the search engine spider will come back and revisit it soon anyway.

 

Write Articles for Others to Use in their Newsletters

You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective "viral" approach that can produce hundreds of links to your site over time.

Begin a Business Blog

Want links to your website? Begin a business blog and place links to your website, If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site's Page Rank

 

Include Your URL on Stationery, Cards, and Literature

This is a no-brainer that is sometimes overlooked. Make sure that all reprints of cards, stationery, brochures, and literature contain your company's URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the http:// part and including only the www.domain.com portion.

 

Promote using traditional media

Don't discontinue print advertising that you've found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers' attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly-targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market.

 

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